T-ara, Why They Are So Popular In China
Local girl’s group, T-ara, has received the 3 highest honours in China. Their popularity in China is unlike the rest. In a key music award ceremony, The 3rd V Chart Awards, they won the highest popularity award, celebrity of the year award and member Jiyeon won the award for best female singer. Particularly for the highest popularity award, it was determined by the voting of fans. Being able to defeat the rest of the well-known artists to win this award has a deep significance. So what is the reason why T-ara is so popular in China?
On the 12th, T-ara’s agency announced that T-ara had won the highest popularity award, celebrity of the year award and best female singer award in the annual V Chart Awards ceremony held in Beijing.
Many of the Chinese industry reps expressed that the high popularity of T-ara was due to their songs. Many of their songs are widely popular. Roly Poly, TTL, Bo Peep Bo peep, Like The First Time, I Go Crazy Because Of You, etc are well-liked not only in Korea but also in China.
In addition, their unique music style and their catchy tunes are also key in obtaining the love of the local fans. Due to their unique concepts, their stage performances are diverse in style and hence, they became the 1st to be considered for invitations for many of the activities. Shuffling dance and retro-dance moves that are choreographed to be easy to follow were effective in their aim.
Last year, T-ara collaboration with popular Chinese duo, Chopstick Brothers, for ‘Little Apple’ also helped raised their recognition in China significantly. With the familiarity of the songs, though unfamiliar faces, this activity raised their level of presence among Chinese fans.
Although not fluent, T-ara still try hard to use Chinese to communicate with their fans. Their effort put in are also recognised and appreciated, adding to their popularity. Learning and being familiar with the Chinese words/phrases to use on performance stages in order to interact with fans is the key in the eyes of T-ara’s agency.
T-ara had also earlier performed for the sultan coronation ceremony in Malaysia as the main performing artists on 29 March. They performed 10 songs and along with Taboo from Black Eyed Peas, they were promoted heavily in the local promotion posters.
All these overseas activities had led to the accusations of “T-ara are focusing on overseas activities due to their difficulties in domestic activities.” If this is indeed true, their strategy has been very successful indeed.
Chinese Translation via T-ara Tieba