T-ara as a trending girl group in China, plus to appear large-scale Spring Festival Gala
Girl group T-ara is really hot within China, no one can compete with them. Combined with a strategy to localise T-ara’s image, they are also apparently becoming a trending girl group.
T-ara had previously released a remake of China’s Chopstick Brothers’ song Little Apple. Ever since then, they received a love call from China and officially debuted. They appeared and performed on various TV programmes. This resulted in T-ara quickly becoming a group with a strong competitive advantage.
T-ara drove up the atmosphere further by having a China Tour, holding concerts in various cities. Members took up roles in dramas and even movies, receiving a lot of attention. Extraordinary beauty, exciting music, upbeat choreography etc, T-ara is becoming a group that is more familiar than distant to Chinese audiences through their various activities.
Other groups are temporarily promoting their performances and events, but T-ara is having a lot schedules that are actively taken up by their Chinese agency, be it individual or group activities.
Last year, T-ara signed a contract with a Chinese entertainment management agency, making them the first ever Korean group to officially step foot in China. It is a huge contract agreement worth 30 million Yuan (5 billion KRW/4.7 million USD) and sales are expected to exceed 100 million Yuan (16.5 billion KRW/15 .6 million USD).
However, T-ara have moved to an even bigger scale agency this year. Wang Si Cong, son of one of the wealthiest man in China, set up a new media agency Banana Project and signed a contract with T-ara, who can expect to receive numerous contracts in China according to local Chinese news reports.
Furthermore, T-ara will appear on various famous TV shows in China periodically. Among them is a TV programme by CCTV Spring Festival Gala Express in which celebrities, or anyone for that matter, who like spring night (first night of the Spring season) can participate in. It is the biggest-scale TV programme that is specially aired to celebrate China’s Spring season. However, only those that are of certain recognition in their fields can appear on air. T-ara will appear on the Spring Festival next year during the Spring season in China.
Source: TV Daily