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[10.04.19] T-ara: Exclusive Faces for Beauty Care Company

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T-ara have signed exclusive modelling contract with beauty and healthcare company Mentholatum Korea. T-ara will now be the face of the company's diverse range of cosmetics from the brand.

6-member female idol group T-ara have gained incredible popularity with "Crazy Because of You" and will be appearing in commercials to show a cute and lively image that only T-ara has. Products are marketed towards teenagers, addressing skin care issues like acne, blocked pores and have specialist care brands such as "Mentholatum Acnes", the lipcare brand "Mentholatum Lip" and the sunscreen "Mentholatum Sunplay".

In an advertising campaign to be unveiled mid-April, "Mentholatum Acnes" and "Mentholatum Lip" is expected to show scenes of a nervous T-ara worrying about skin problems before going on stage, their natural backstage liveliness but the most anticipated scene is their shock transformation into and performance as a rock band.

Mentholatum Korea's marketing manager Park Jaehyun explained the choice: "With a cute but mature image, T-ara were the perfect as models for Mentholatum Korea's skincare products for teens and people in their early-twenties. Our expectations are high that T-ara will make the brand a much more familiar one to consumers."

Having released their second album "Breaking Heart" in February, T-ara have flourished not just in music programs but also in dramas and variety shows, gaining more and more loving fans.

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source: http://www.asiae.co.kr/news/view.htm?idxno...041908512681743

cr: cr: oniontaker (trans) @ tiaradiadem asiae.co.kr

K-pop girl idols' universal dream CF = Beauty/Skincare products... so this is a pretty big deal :wub:

Most companies will choose certain specific members from a girl group to do advertising with, but this contract is for the entire group T-ara... the girls are really starting to make a commercial impact :)

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jiyeon looks plump xD haahhaah cf is their thing now eh!? T-ara jjang! looking forward to the drama this sunday and the songs! :wub: thanks for the translation oniontaker!

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so next is this cf, seriously, now every company will think of using T-ara as model since they are getting more and more successful now <3.

Thanks for translate and sharing this news :)

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Woohoo! ^^ More and more cfs coming their way! (:

Eunjung and Boram unnies look really awesome in the pic! O_O

Like their skin is soooo fair :)

Not to forget my always beautiful, Soyeonie! "The friendly spokesperson!"

Hahas, hwaiting! ~

:) Esp. Soyeon unnie ><

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OMG!! DAE BAK!

I wanted to change my facial foam to that brand a few days ago after realising my current foam a little not suitable for me.

I am sure going to change it now!

^^

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DUH!! good thing they chose t-ara! they look like one of the girl groups who has the smoothest skin!! so happy for t-ara having many projects!! with their online shopping site, commercial project, upcoming promotion in japan, movie or show projects.. wow!!! t-ara is moving to the next level!!! YAY! :lol:

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