Well, you have to credit KKS for being pretty honest about his feelings. Most CEO's don't speak their mind publicly. Whether you agree with him or not is another story. In his mindset, which is very business-oriented, I think 1) T-ara, as a group, is what his brand focus is and he clearly doesn't want individual members' identities bigger than the group's; 2) he has this formulaeic view of what will make the group better--clearly he felt the group was lacking in singing talent and thus, he's bolstering the competency level by adding singing talent. Where he's insensitive is with the fans--obviously the fans have emotional attachments to the individuals, but a guy like KKS probably thinks, "oh well, they'll get used to it...it is what it is. I'll turn out good materials and the fans will be there." He's likely least sensitive with the members--to him they're just workhorses. Run them hard for as long as you can, and when it looks like they're not shoveling the cash in, then cut them loose so they can graze in the pasture like a retired racehorse. I personally think that these idols should try to cultivate their actiing skills, or other marketable skills, because they truly seem to have a 4-5 year shelf life. If you're a good actor/actress who can sell tickets at the theater, you can have a pretty nice career. But still, the dude is so blunt--I can't believe some of the stuff he lets out in the press.